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Frozen Desserts and Ice Creams

Kwality Wall’s brand is associated with the joy of sharing happiness and celebrating memorable times with loved ones. It is imperative to highlight that Kwality Wall’s has both ice creams and frozen desserts as part of its portfolio. Different brands such as Paddle Pop, Cornetto and Magnum in our portfolio cater to different segments of consumers. 

As per Food Safety & Standards product regulations, both Ice Cream and Frozen Desserts require a standard minimum amount of fat and protein in their composition. While both ice cream and frozen dessert certainly contain milk/milk solids, the main difference between the two is in the source of fat. Frozen desserts use vegetable oil in place of milk fat, which actually makes Frozen Desserts responsibly delicious as it has much lower saturated fat content and is trans-fat free! 

Kwality Wall’s does not use Dalda or Vanaspati in any of its products.

Every year false messages on Frozen Desserts are circulated just before the onset of the ice-cream season that are disparaging to our brand.

In fact, our Company had filed a case against Amul’s factually incorrect advertisement on frozen desserts on 21st March 2017. The Hon’ble Bombay High Court issued an order on 16th June 2017 asking Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul ice cream, to stop telecasting its misleading television advertisement with immediate effect. Following this, the Division Bench of Bombay High Court, by way of its order dated 13th December 2018, further directed Amul not to air the 2 TVCS (to the extent the 2 TVCs disparage Frozen Dessert category) and/or any similar advertisement containing disparaging content.

In the interest of informing correct facts to our consumers, we have provided detailed information below:

Frozen Desserts and Ice Creams

Similarity of Ingredients

Both ice cream and frozen desserts contain primary ingredients such as milk or milk solids, sugar, ice crystals and air- The main difference between frozen dessert and ice cream is that frozen desserts use vegetable oil in place of milk fat. 

Similar Manufacturing

Both Ice Creams and Frozen Desserts are manufactured in the same manner (see illustration below). There is absolutely no difference in any process to make either of the two.

Frozen Desserts

There are a lot of Ice Cream companies globally which use vegetable oil, and in many countries these products are referred to as Ice Creams.  

 

However, as per FSSAI regulations, products which are made with milk solids, but contain non-dairy fat are categorized and labelled as Frozen Desserts. It is imperative to reiterate that Kwality Wall’s manufactures both Ice Creams (such as the Magnum range) as well as Frozen Desserts in compliance with these regulations.

 

Why does Kwality Wall’s use Vegetable Oil for its Frozen Dessert range?

Kwality Wall’s primarily uses Vegetable oil as the source of fat in its frozen dessert range to deliver products with better nutrition profile and great taste to consumers. In fact, owing to the use of vegetable oil, Kwality Wall’s Frozen Dessert range typically has much lower saturated fat and is trans-fat free, as compared to Ice Creams. 

 

Is Vanaspati (Hydrogenated Fat) same as vegetable oil/fat?

No, Vanaspati (Hydrogenated fat) and vegetable oil are not the same. 

Vanaspati means any refined edible vegetable oil subjected to the hydrogenation process. 

Both are different in the process of manufacturing, composition and product properties. Kwality Wall’s does not use hydrogenated fat in any of its products. 

 

Kwality Wall's commitment to consumers

Kwality Wall’s is a household name in India. Kwality Wall’s products are manufactured and marketed by Hindustan Unilever Limited (HUL) in India. HUL has been bringing great ice cream and frozen dessert products to Indian consumers for more than 20 years now, across a multitude of flavours and formats. 

Kwality Wall’s products are designed to delight consumers and provide them with new and exciting experiences. This is based on deep consumer understanding and rigorous research. HUL and Unilever invest substantial resources in Research and Development and consumer testing. In addition, HUL and Unilever have made significant investments in technology to maintain the highest hygiene standards, and in cold chain distribution to ensure consumers get the highest quality products.

Furthermore, HUL ensures complete transparency in informing the consumer about the composition of its products. All the Ice Cream and Frozen Dessert products of Kwality Wall’s fully comply with the provisions of Food Safety and Standards Regulations of India.

To re-affirm our commitment to our consumers, we would like to share that:

  1. Kwality Wall’s offers responsibly delicious dessert options as compared to Ice Creams due to the comparatively lower content of saturated fats (owing to use of vegetable oil) and the fact that they are trans-fat free! 

  2. 100% of our children’s edible ice/frozen dessert ‘Paddle Pop’ portfolio contains 110 kilocalories or fewer per portion. We have responsibly designed our kids’ portfolio to have fun tastes, textures, shapes and colours, while also adhering to our strict nutrition criteria.  Our entire kids range contains no more than – 110 kcal per serving, 3g saturated fat per serving and 20g of added sugar per 100g/100ml. 

  3. As of 2017, 97% of our packaged ice cream/frozen dessert products do not exceed 250 kilocalories per portion*.

  4. For calorie conscious consumers, we have developed  ‘Cornetto Mini’ which allows them to indulge in the pleasure of Cornetto, but in a smaller portion size. A reduction in portion size is a reduction in calories consumed!

* A portion is defined as: a pre-packed single-serve ice cream product meant to be consumed in one go or 100 ml when sold in packaging aimed at multi-consumption moments such as tubs.

The declarations of its products as Ice Creams and Frozen Desserts are also available in a transparent manner for the benefit of consumers on the Kwality Wall’s website at http://www.kwalitywalls.in/.

Click here to watch the video on Ice Cream vs Frozen Desserts.

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